How physiological information can enhance persuasive applied sciences in cellular apps and wearables

How physiological information can enhance persuasive applied sciences in cellular apps and wearables

PhD candidate Hanne Spelt has investigated how fixed monitoring of physiological information might help people enhance their high quality of life. Credit score: Eindhoven College of Expertise

Persuasive expertise, like cellular apps and wearables, can help people of their journey in direction of a greater high quality of life. These instruments are extra profitable in the event that they adapt to the person, as an example on the idea of conduct measurements and self-reported experiences. Ph.D. candidate Hanne Spelt of the division of Industrial Engineering & Innovation Sciences has investigated how fixed monitoring of physiological information can complement current strategies. She defended her thesis on Tuesday 2 March.

Persuasive expertise (PT) is a promising means of stimulating health-related conduct change. PT might help people enhance their high quality of life. Combing persuasive methods and health-related expertise can persuade folks to alter their attitudes, intentions and probably conduct.

Enhancing PT by way of sensors

PT is extra profitable if it adapts to the person, as an example on the idea of conduct measurements or self-reported experiences. But in addition state-of-the-art sensor applied sciences allow steady measurement of the person’s physiology, with out disturbing them. Since physiological assessments of 1’s psychological state differ from self-report or behavioral measurements, this might result in progressive methods of enhancing PT programs. As an example, good watches might be more practical if they’ll objectively measure the way of thinking of their customers.

Spelt’s thesis presents an summary of present personalization strategies in PT and describes how physiology can complement these current strategies. She proposes a mannequin for physiology-aware PT programs, through which a system can adapt to the present physiological state of the person, and their physiological reactivity to a persuasion try.

Empirical research

To help this mannequin, 4 empirical research have been performed. General, the findings point out that individuals certainly present physiological reactivity to persuasive stimuli, though persuasion methods per se don’t seem to affect physiology otherwise.

Furthermore, psychophysiological reactions to persuasion are greatest understood once you consider the individual’s preliminary motivations (perspective, intentions, perceived behavioral management) and persona traits (susceptibility to persuasion, extraversion). Spelt’s analysis additionally reveals that contemplating physiological reactivity—along with conventional self-report measures—improves the prediction of persuasion effectiveness.

She concludes that technological developments together with additional psychophysiological analysis will allow highly effective and moral persuasive programs to enhance the lives of their customers.


Why confidence is essential to persuasion


Extra info:
In the direction of Physiology-Conscious Persuasive Expertise: A research on psychophysiological reactions to persuasive messages. analysis.tue.nl/nl/publication … y-a-study-on-psychop

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Eindhoven College of Expertise

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How physiological information can enhance persuasive applied sciences in cellular apps and wearables (2021, March 3)
retrieved 3 March 2021
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